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Nonprofits Should use Caution on Social Media - The Tribune Chronicle

Ian Beniston, executive director of the Youngstown Neighborhood Development Corporation, avoids politics on Twitter, even on his personal account.

“If you’re a leader of an organization, you’re a public figure and what you’re saying still is reflective of you as a professional, even on your personal account,” he said as a panelist at “Speaking Out: The Power of Finding and Exercising Your Public Voice,” the first half of a two-part workshop offered by the Raymond John Wean Foundation.

“Whenever I’m out in public, even at the grocery store, I’m not going to say something to someone that I wouldn’t say in front of you all here. That does follow you and it reflects on who you are and what you represent in your job,” Beniston said.

John Pogue, a lawyer with Harrington, Hoppe & Mitchell Ltd., said when his firm is interviewing potential associates, they always review their social media accounts.

“There are two we didn’t hire because of what we found on there,” Pogue said.

Panelists in the workshop said social media can be a valuable tool in helping an organization spread its message, but it has to be used correctly. To read the full story from the Tribune Chronicle, click here.