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Neighborhood Marketing

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While notable neighborhood improvements resulting from the YNDC programs will certainly catapult a positive image of certain city pockets into the greater community, we will begin building a positive image of these neighborhoods now through external and internal marketing efforts, such as:

  • Capitalizing on the neighborhoods’ charming histories
  • Installing new street signs unique to each neighborhood
  • Posting neighborhood welcome signs and banners
  • Placing signage on vacant lots and vacant home improvement projects
  • Developing an aggressive marketing campaign
  • Dispersing promotional materials through multiple media outlets
  • Organizing welcome parties and packets for new neighbors
  • Planning open houses for newly rehabbed homes in partnership with neighbors
  • Updating neighbors about new homeowners
  • Fostering neighborhood ownership of program activities
  • Organizing small block projects